Visual Ripples - A collection of visual metaphors
INTRODUCTION
What are Visual Ripples?
Visual Ripples is my ongoing exploration of visual metaphors — a practice of turning complex, abstract ideas into simple images that create instant understanding.
Each visual is designed to spark an aha moment: something people grasp quickly, remember longer, and feel connected to. Shared weekly on LinkedIn, these visuals consistently reach ~5,000 impressions per post  and generate thoughtful engagement — showing that when ideas are communicated visually and clearly, people stop, engage, and remember.
Some examples of visual metaphors I shared in LinkedIn

Visual Metaphors for Storytelling, Pitch Decks & Campaigns
I use this approach to help tech companies turn abstract features and objectives into clear, memorable visuals for pitch decks, campaigns, and whitepapers.
Customers are tired of seeing the same dashboards, charts, and stock visuals. Visual metaphors create an aha moment — they help people understand faster, remember longer, and feel something about your product.

From Visual Ripples to Client Work
Recently, I worked with a cloud startup to translate their differentiation, features, and objectives into a series of visual metaphors used across pitch decks and whitepapers. The work sparked stronger conversations and helped the team stand out in a competitive market.
Due to NDA, I can’t share the actual client visuals here. The examples below demonstrate the thinking approach, not the specific client deliverables.

Let’s Work Together
If you’re looking to simplify a complex idea, product, or story using visual metaphors, I’d be happy to help.
Email:  ramya.vdesign@gmail.com

Want to see the full  visual metaphor collection?
I post new visual metaphors every week on LinkedIn — exploring emotions, challenges, and reflections that connect us all.  You can view the entire ongoing series here.
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